Bluetooth Billboards
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[Protein° Feed] Ongoing relationship While the manufacturers envisaged the radio technology allowing users to hold hands-free conversations and back-up data without a tangle of wires, the advertising industry is coming to see the technology as a direct, opt-in route to get the branded messages conveyed on fixed, outdoor media into the mobile phone – where they can be carried around with a consumer. This, practitioners hope, will be the start of an ongoing relationship that will prompt the mobile phone owner to accept promotions and content from the brand concerned.
Some slightly related from Technorati and Google.
[Rants on Modern Marketing] Outdoor: Making Billboards Sing: The thing about billboards is that they get only a fraction of a second to convey their message. There isn’t enough time for a consumer to read detailed product information. As a result many billboards just include a simple brand message and some imagery.
[The Pondering Primate] pwc Mobot Interview: They named the promotion JANE Talks Back. Any time a reader sent Mobot a picture of an ad, they got back a response. Many got free samples and giveaways, including jean jackets from Calvin Klein, mascara from Maybelline, free mp3’s from Absolut, an autographed poster of snowboarder Gretchen Bleiler from Oakley, a Samsung videophone, or a $50 donation to the nonprofit “Dress for Success” from Citibank. Response to the program overall was greater than 1% based on the circulation of the magazine.
[Spamtogo.blogspot.com] Mobile Marketing & SPAM: Generally speaking consumers are more weary about giving out their mobile numbers than they are about giving out their e-mail address If your target consumers are not 18-34 year olds then you may want to include some level of educational content in your creatives. You may wish to include specific pictures of people holding a mobile phone and composing a text message. You might even show sample screens from a mobile phone showing the steps of composing, addressing and then sending a message. And for places like the US Market you might even have to explain that a 5 digit short code is a perfectly valid number when addressing a text message.
[Spamtogo.blogspot.com] Mobile Marketing & SPAM: Push, Pull, Dialogue - Part III: The phrase Mobile Marketing has different meanings depending on the person you're talking to and their point of reference. Some people might think you're talking about the latest craze of slapping billboards on the sides of private cars and making your advertising mobile - by driving. Other people will understand that it means marketing through the mobile device. But only a very select - and a very savvy select at that - group will understand that mobile marketing is actually an opportunity to engage in a dialogue with your customers and potential customers.
[Spamtogo.blogspot.com] Mobile Marketing & SPAM: April 2005: The phrase Mobile Marketing has different meanings depending on the person you're talking to and their point of reference. Some people might think you're talking about the latest craze of slapping billboards on the sides of private cars and making your advertising mobile - by driving. Other people will understand that it means marketing through the mobile device. But only a very select - and a very savvy select at that - group will understand that mobile marketing is actually an opportunity to engage in a dialogue with your customers and potential customers.
[Spamtogo.blogspot.com] Mobile Marketing & SPAM: So what can you do with mobile marketing?: Mobile Marketing is an exciting new mobile marketing channel - but it's possible that SPAM will kill mobile marketing before it ever starts. This BLOG will discuss the threat of SPAM to mobile marketing, legislative and regulatory updates relating to mobile SPAM, good and bad mobile marketing practices, mobile list brokering, consumer permission management and all things relating to SPAM To Go!
Reflected tags on Technorati: Blog, Monitor, LCD Monitor News
Posted at May 24, 2005 11:27 AM
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